William Wrigley's Chewing Gum and Your Career

“Everybody likes something extra, for nothing.” - William Wrigley, Jr.

William Wrigley Jr. may have been a marketer ahead of his times as he realized the power of giving people a little extra for their money. In the late 1890s he started selling the soap his father's company made. In order to encourage customers to buy their soap from him he also offered free baking powder with each purchase. Customers loved this idea and kept coming back to Wrigley for their soap (and free baking powder).

Customers loved the baking powder so much that they started offering to buy even more of it from him. Demand was so high that Wrigley gave up selling soap and started a baking powder business; this time he gave away 2 free packs of chewing gum with each purchase of baking powder. Can you guess what happened again? Now customer demand for chewing gum went wild and yet another new business was born for Wrigley - selling chewing gum. Today, the Wrigley company sells gum in more than 180 countries and generates over $5 billion in revenue each year.

Wrigley's marketing prowess could help you win favor, respect, and additional opportunities at work as well. Bosses, like customers, also love to receive a little extra for the money they spend. Bosses, like customers, are often so excited to get a little extra for their money that they keep coming back as they associate the product (you) with the good feelings they get from receiving the bonus. Eventually, they are even willing to make concessions or pay more in order to keep you by their side.

How do you give your employer a small bonus? It is as simple as doing small tasks outside of your normal job duties. Here are 10 ideas. What are yours? MB

-Pick up trash laying on the floor at work and throw it away.
-Help a customer load their car.
-Stay 5 minutes past quitting time and take one more customer call.
-Offer to clean up after work meetings or office parties.
-Come in 10 minutes early and help the early bird customer.
-Clean your own office.
-Turn your completed assignments in early.
-Include a summary page in your assignments so the boss can find key points quickly.
-Offer to help the boss with some of her daily administrative tasks.
-When appropriate or needed, walk customers over to departments that are not your own.


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