50% chance you will get discount with haggling.

Ever hear "It doesn't hurt to ask"? Sandy Bruschi in Springdale, Pennsylvania sure had, and with one question she recently saved some money. Sandy was ready to purchase new windows for her home. She had several estimates done, and on the final one she got a price she liked. However, when she was sitting at her kitchen table with the salesman reviewing the estimate she asked him a question she always asked salespeople "Your estimate is close to the number I had in mind. How can I get a discount?". Sandy stated, "I used to be embarrassed to ask for money off of a purchase. I just accepted the price that was on a sticker or tag. However, when I saw a friend of mine routinely getting price reductions just by asking for them I decided I had nothing to lose."

Sandy is not alone. According to a recent article on the
WTAE website, Duquesne University marketing professor Audrey Guskey says there is a great chance you can do the same. Guskey said consumer surveys back up her haggling success and that she encourages more shoppers to do so. "Only one in eight people haggle, so it's a very low number, but about 50 percent of those haggling actually get what they're asking for. They get a much better deal," said Guskey.

The article goes on to report that there are several secrets to successful haggling. Doing your homework by comparing prices puts you in a better position because you know what a retailer's competitor is charging. Also the article states that persistence, politeness, and being prepared with information pays off.

In Sandy's case, after asking for a discount, the salesman called his manager and then responded that he was authorized to give her an additional 15% off if she was ready to sign the contract and pay that day. That was a discount the salesman had not mentioned earlier. In Sandy's case that meant an additional $450.00 off the sale price the window company was already offering. "Why would I hesitate to ask for a discount? The window company wants the business and I need windows. Giving me that discount meant getting my business. We both win in the end.", said Sandy.

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